My Journey so far
It’s been a roller coaster ride for me. A physics graduate from Mumbai ended up as a visual merchandiser. I had never thought of this when I was studying; in the year 1999 VM as a profession was not established. It was only the pioneers of retail who were aware and people with creative and imaginative skill sets were inclined towards it. Have worked with Shoppers stop, Giordano, arvind brands, pantaloons,Hyper city, Mudra communications
Today after working for 12 years in Retail Industry as VM with different brands and categories that does follow organised approach towards Visual merchandising. I feel my decision to take VM as a profession and not to continue with physics was right. I was not made for physics.
Over the period of time I learnt VM and practiced it with devotion. I enjoyed every moment spent. It gives immense pleasure to create and see your creation being showcased.